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Matty's News Archive 2009

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Princess Adora, Battle Armor® He-Man® & Beast Man® On Sale 1/15

December 18, 2009
By Matty

MOTU Fans,

The first sale of 2010 is only a month away and it’s gonna be total MOTU madness! Friday, January 15th marks our first offering ever of both Princess Adora and the ridiculously cool Battle Armor® He-Man® who comes with swappable armor plates.


We’ve also got a reissue of Beast Man®, so if he escaped your collection the first time we offered him, here’s your chance to snag one.

As usual, the fun starts here at at 12:00 noon Eastern (9:00am Pacific), so remember to mark your calendar. You can also click here to register for email and we’ll send a reminder to your inbox.


P.S. I’ll post reminders on Twitter, too, so click to follow me there!


MOTU Art Show 1/8 – 1/29 in Los Angeles

December 11, 2009
By Matty

MOTU Fans,

Okay, this is really cool… MOTU is the upcoming subject of an art show at Gallery1988:Los Angeles! The show is called "Under The Influence: He-Man and the Masters of the Universe," where 100 artists (100!) will reinterpret and pay tribute to our beloved MOTU brand. Here are the details:

What: “Under The Influence: He-Man and the Masters of the Universe” Art Show
When: Opening Reception January 8th 7-10pm
Show runs January 8 – January 29
Where: Gallery 1988:Los Angeles
7020 Melrose Avenue
Los Angeles, California 90038

The show lineup features 100 of the top emerging contemporary artists, who all grew up playing with He-Man® and MOTU. The gallery will be transformed into Castle Grayskull™ for the event. It’s a huge honor to be featured in an “Under The Influence” show. Past honorees include Walt Disney, Stan Lee, and Mattel’s own Hot Wheels® brand for its 40th Anniversary!



If you want to hobnob with the artists and designers, come to the show opening on January 8th. The reception is open to all ages and it’s free, so bring the whole family.

See ya at the show!



SPECIAL 12/23 SALE! DCU Wave 11 Set & Green Arrow

December 14, 2009
by Matty

DCU Fans,

You've probably already heard that we're going to offer boxed sets of DCU 6" figures and the all-new Retro Action DC Super Heroes Green Arrow figure. In the "better late than never" category, we've officially confirmed the product won't arrive in time for our December 15th sale so rather than make you wait for our next regular sale in January, we're having a special sale on Wednesday, December 23rd.

Wave 11 Boxed Set

The boxed set is actually one package containing eight individually carded figures identical to the versions sold in stores. It comes complete with all the parts you'll need to make the Collect and Connect™ Kilowog figure, and includes:

  • John Stewart (with constructs)
  • Katma Tui (with constructs)
  • Shark
  • The Question (fan choice figure!)
  • Cyborg Superman in Sinestro Corps outfit
  • Deadman
  • Steppenwolf (Red version)
  • Steppenwolf (Green version)

Note: This set does not include the chase clear version of Deadman.

Retro Action DC Super Heroes Green Arrow Figure

This is the first in the new line of '80s-style 8" cloth-style figures. Green Arrow is up first here at, followed by a line at Toys "R" Us and select online retailers in the spring.

Like all our sales, it starts at at 12:00 noon Eastern (9:00am Pacific). We won't be sending an email reminder about this (it's too close to get one into production) so remember to mark your calendar. If you're following me on Twitter, I do tweet about all sales so I'll reminder you there.


Retro-Action DC Super Heroes Announced!

December 08, 2009
By Matty

Hey, Old-School Toy Fans!

If you love those 8" cloth-style figures from the 1970s and 1980s, we've got news that's going to make you one happy collector…

Mattel has gone back in time for design inspiration and come up with heroes based on the look of those vintage figures for a brand-new line called Retro-Action DC Super Heroes!


Check out these prototype images. You'll see they're not recreations, but updates lovingly based on the old style. In some cases, we're even improving on iconic features for some of your favorite characters, like a more accurate belt buckle for Green Arrow, or an "s" curl in the hair of Superman.

Green Arrow is up first, and he'll be offered right here at on December 15th. This will be followed by a line at Toys "R" Us and select online retailers in the spring.

There will be three waves of four figures in 2010, starting with these characters in Wave 1:
Superman, Sinestro, Lex Luthor, and Green Lantern (Hal Jordan)

So if you haven't already, register for email from me and I'll send a sale reminder right to your inbox. You can also follow me at Twitter and I'll tweet reminders there. Remember, Green Arrow goes on sale Tuesday, December 15th, just in time to purchase as a gift for your favorite collector — you!


DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.


12" Egon Spengler™, Retro-Action™ Green Arrow & More On Sale 12/15

December 4, 2009
by Matty

Happy Holidays, Toy Fans!

Tuesday, December 15th, is the next big sale at Just in time for the holidays, we've got all the best gifts for the MIC ("Most Important Collector") in your life… that's you, of course!

Make your wish list and check it twice to make sure it's got all of these must-have products:

It all starts here at at 12:00 noon Eastern (9:00am Pacific), so remember to mark your calendar. We can even send a reminder email to your inbox — just click here to register.


P.S. Follow me on Twitter, too!

MOTU Battle Cat® Sneak Preview

December 3, 2009
by Matty

MOTU Fans!

You've been patiently (and for some, impatiently) waiting for the Fighting Tiger of Eternia® to arrive. While you'll still have to wait just a little bit longer, here's your first official sneak peak at the packaging for Battle Cat®!

Battle Cat® is the first beast figure in the MOTU line. This fully-articulated, incredibly detailed figure has been crafted so He-Man® fits in the saddle (as will most other MOTU characters) so he can securely ride his iconic green feline into battle! He comes with removable armor and helmet, his saddle holds the Sword of Power, and it's all packed safely in a window box package.

This cool kitty goes on sale Monday, February 15th, and as always is the only place you'll find guaranteed genuine Masters of the Universe® figures. We can send a reminder right to your inbox, so click here to register for email. I also announce reminders on Twitter so follow me there, too!


Save up to 25% on All DCU Products 11/26 thru 12/7

November 20, 2009
by Matty

DCU Fans,

Just in time for holiday gift giving, we're running a "buy more, get more" promotion. Basically, buy two or three DC Universe products and get 15% off your order; buy four or more products and get 25% off! Here are the details:

  • Buy any two or three products from any DCU line and get 15% off those products.
  • Buy four or more DCU products and you'll get 25% off!
  • Promotion starts 12:00 Noon ET/9:00am PT on Thursday 11/26 (Thanksgiving Day) and expires Monday, 12/7 11:59pm ET/8:59pm PT.
  • Offer applies only to products in the DCU shop at
  • No code needed — discount automatically applied at checkout!
  • Discount applies to product purchase price only and does not apply to shipping costs or taxes/fees.
  • Sorry, this promotion can't combined with other offers and isn't valid on previous purchases.

We're talking every set and every figure from the entire DC Universe lineup — DCU Classics, Justice League Unlimited, and DCU Infinite Heroes! So what are you waiting for? Get yourself over to the DCU shop before this limited-time promotion ends on Monday 12/7!


The Dark Knight Toys Coming to Toys "R" Us

November 18, 2009
by Matty

Hey Dark Knight Fans,

I've got a hot update on Movie Masters™ The Dark Knight products…

You already know that initially the plan was to offer one new figure per month at Thanks to you, loyal Dark Knight fans, sales have been so good that we're feeling confident enough to increase production and also bring the line to Toys "R" Us in the spring.

The good news is that you'll be able to walk into your local Toys "R" Us and find The Dark Knight figures. The even better news? You'll still be able to get them at and because of the increased production numbers, we'll be reducing the price to just $15 each!

Here's how it'll go down: The Joker as Gotham City Thug figure started out here on, and will continue to be a exclusive as long as we've got stock. The remaining six figures in the line will be available here first, one each month for the new price of $15 each. Then this spring they'll all be available at Toys "R" Us except for The Joker as Gotham City Thug. At press time, here's how the line is slated for sale here at (subject to change, as always):

  • ON SALE NOW: The Joker as Gotham City Thug — a exclusive!
  • December 15: Survival Suit Bruce Wayne
  • January 15: Harvey Dent
  • February 15: The Joker with Missile Launcher
  • March 15: Scarecrow
  • April 15: Batman (Night Vision)
  • May 17: Two-Face

You know I always try to tell you like it is. While this strategy won't work for every line, when the second-highest grossing film of all time* is behind a toy line, it gives us a unique opportunity to bump up production numbers and offer it at retail as well so even more fans can get the characters they want.

I'll let you know as soon as we have expected on-shelf dates. We really appreciate everyone's support for this great line!




November 16, 2009
by Matty

You may have noticed a couple of products weren't on sale today — the Survival Suit Bruce Wayne and the Disney/Pixar Cars Mater in 1:24 scale. Mater is expected to move to our December 15th sale, and we'll let you know about the Survival Suit.

The rest of the sale is still a "go" and we've got all these collector must-haves waiting for you!

I'm sorry for the inconvenience and will let you know as soon as we have firm on-sale dates.


MOTU He-Man® & Scareglow™ on Sale 11/16

November 5, 2009
By Matty

Hey Toy Fans!

Our November 16th sale is coming up soon and it's a doozie! From MOTU, we'll have good guy He-Man® and bad guy Scareglow™.


He-Man® goes on sale Nov. 16, 2009.
Click here for more info.


Scareglow™ goes on sale Nov. 16, 2009.
Click here for more info.

We've also got a pair of first-evers with the DCU Classics The Color of Fear™ Romat Ru & Karu-Sil 2-pack and a JLU Doom Patrol 4-pack with Negative Man, Elasti-Girl, Robot Man, and Mento making their debuts in action figure form! is the only place you'll find them, so be here when they go on sale at 12:00 noon Eastern (9:00am Pacific). Want a reminder sent to your inbox? Just click here to register for email!


P.S. I also announce reminders on Twitter!

Big WWE® Announcement!

November 2, 2009
By Matty

If you're a WWE® fan, I've got huge news: Mattel is going to launch a whole line of World Wrestling Entertainment® (WWE®) products!

Highly-detailed figures, belts, rings, and more will be in stores January 1, 2010! They’ll be insanely accurate in scale, detail, and WWE authenticity. The Superstar figures have tattoos that show even when they’re fully articulated, and the first 1,000 of each WWE basic figure for 2010 will come with one of 1,000 consecutively numbered die-cast commemorative WWE Championship Belts.

Also look for these three segments…

Elite Collection
My design friends at Mattel talked to a lot of collectors to find out what they want, and the Elite Collection is the result. Watch for fan-favorite Superstars and Divas in 2010 that’ll come with a personalized stand and authentic ring attire.

Entrance Greats™
Everyone loves ring entrances! We’ve captured all the excitement with figures packed out in their entrance outfits from epic WrestleMania® battles and a base that plays their music!

FlexForce™ Action Figures
We know kids dig WWE, too, so there’s a ton of toys just for them. The figures can do authentic moves just like a Superstar, and kids can stage matches in the Breakdown Brawl Ring. There’ll be accessories, too, like tables, ladders, and chairs.

Stay tuned to for more details and official first-looks at products. Want to know when they go on sale? Sign up for email from me and I’ll send a reminder right to your inbox!


P.S. Remember, you can follow me on Twitter, too.


A Message from Matty

October 22, 2009
by Matty

Hey Toy Fans,

Man, it's been one heck of a week. I know some of you experienced issues with our big sale on October 15th and I wanted to give you the full, official update here.

I've always told you the straight-up truth and I'm not going to stop now. So on behalf of me, Toy Guru, and the rest of the team, here's the truth and nothing but…

  • Everyone with a subscription will get Teela®. Most have already shipped, but they should all be sent out by Friday 10/23. We confess there was initial confusion on our end about what got shipped to who and when, but going forward we've worked out a system to ensure that all subscription items ship to Club Eternia™ subscribers first.

  • All fulfillment confirmations should be out by tomorrow. These are the emails that tell you your order has shipped. If you successfully placed an order and got an order confirmation, but don't get a fulfillment confirmation by Friday 10/23, please contact

  • Please know that we never do backorders. Our runs consist of various quantities and may be in more than one shipment from the factory to the warehouse to you, but once the product is all sold, that's it. With Teela®, what happened is the warehouse received the product after the sale technically started, and that resulted in an on-paper-only situation where it appeared we were sold out or backordered, but rest assured this was never the case. We may do a re-release, like with He-Man®, but we don't backorder items. For the future, we've worked out a new process so this won't happen again. In fact, this word is forevermore stricken from our vocabulary!

  • In general, please keep in mind that not all orders ship the first day the item goes on sale. Simply because of the large number of items being shipped, outbound shipments are sometimes spread over a period of several days. If you have an order confirmation, never fear… your order is scheduled. However, if you don't get a fulfillment confirmation within a few days of the order confirmation, please contact and we'll be happy to check on it for you.

  • Wun-dar™ will only be available to subscribers of Club Eternia™ for 2010. There were some rumors going around that Wun-dar™ would be offered to non-subscribers, but it's absolutely not true. And about rumors in general… we would always make an official announcement about anything huge, so please check with me when you hear crazy things. If something is true, you'll hear it from me first.

  • Contact Customer Support if you received a "Subscription Renewal Failure" e-mail. These indicate there may be an issue with your order, so if you got one, please forward it to so they can figure out what's up. If you don't have the original email, send them your order number and/or name and the email address used for your order.

  • We're still working on the tax issues. I wish this one was easy, but it's just not. Honestly, we don't really understand it all, but taxes vary by country/ state/city and product type, which makes it really complicated. The other thing is that Digital River is now required to collect tax in some states where they weren't required to before. If you live in one of those states, you may have not been charged tax previously, but will now see taxes. Digital River is working hard behind the scenes, gathering tax charts from around the globe. Once they've sorted it all out, we'll post everything we know to the Store FAQs. One thing for sure is that anyone mistakenly charged a tax will receive a full refund as quickly as possible.

  • A word about customer service… we heard your complaints and want you to know that everyone on the team takes them very seriously. We're glad to offer Facebook as a discussion outlet, but we'd appreciate it if you're having any kind of issue to document it and email to give them a chance to resolve the issue. There's a comprehensive procedure in place to ensure every customer is well taken care of and we promise we're watching closely.

Look, what I really want to say is that we want to make this right. We know we'd be nothing without you, our loyal fans, and we honestly appreciate that you let us know when we do good and when we do not so good. We want your buying experience to be as good as it possibly can be and are doing everything in our power to make that happen.

Thanks for listening,


DC Universe Fan Choice Announced

October 20, 2009
by Matty

And the winner is...

My friends at ToyFare magazine ran a poll asking fans to help decide which character Mattel should add to the DC Universe Classics line. The votes have been tallied and the reader choice is:


Fans chose between Raven, Freddy Freeman, Toyman, Geo-Force, Libra, and Uncle Sam. Raven won by a landslide, so she joins DCUC Wave 15 in Winter 2010. To find out which competitor Raven beat by a two-to-one margin, pick up issue #148 on newsstands now!


P.S. Have you signed up for my emails yet? It's the best way to get advance notice of all our sales!

James Cameron's Avatar™ Is Coming!

October 15, 2009
By Matty

Welcome, Avatar Fans!

I'm seriously stoked about the latest news here at… the adventure-packed world of James Cameron's Avatar™ is coming to my site! There's an amazing collection of figures, creatures, and vehicles — all inspired by the visually groundbreaking movie.

We've got all the key characters, like hero Jake Sully, tough guy Colonel Miles Quaritch, and warrior princess Neytiri. Creatures include the six-legged Direhorse and the Mountain Banshee, and you gotta check out the wicked AMP Suit and the RDA Gunship vehicles!

I can't tell you which is my favorite, 'cause they're all incredible. Do yourself a favor and see all the images here. James Cameron's Avatar™ is available in stores now, and on on December 1, 2009. Now would be a great time to sign up for email from me, so you'll get a reminder, straight to your inbox.


P.S. You know I'm on Twitter, don't you?


Disney/Pixar's Cars — Kmart Collector's Event Saturday 10/17

September 29, 2009
by Matty

Calling all Cars Collectors!

Rev up your engines and prepare to make a pit stop at the Disney/Pixar's Cars Collector's Event. It's happening only at your local Kmart on Saturday, October 17th at 11:00 am.

That's right — the collector's event is back! Make sure you're there to see what's inside these very special cartons of vehicles from the Disney/Pixar's Cars movie. The event features seven exclusive Cars racers with synthetic rubber tires — get lucky and you could find:

  • Re-Volting #84
  • Leakless #52
  • N2O Cola #68
  • Octane Gain #58
  • Rev-N-Go #73
  • Vinyl Toupee #76
  • Trunk Fresh #34

Don't get left in the dust on this one — collect all seven! These vehicles are sure to zoom out of there fast, so make sure you get to Kmart early on Saturday, October 17.


P.S. Have you signed up for my emails yet? It's the best way to get advance notice of all our sales!

Avatar “Premier Launch Edition” Products at TRU

October 8, 2009
By Matty

Hey Avatar Collectors!

Check this out… James Cameron's Avatar™ products went on sale last week, and the basic and deluxe Avatar action figures sold at Toys 'R Us stores have an exclusive "Premier Launch Edition" sticker on the packaging!

You won't be able to get them anywhere — or anytime — else. The stickers are only on products sold at Toys 'R Us and only in the initial run of products. Once they're gone, that's it forever.

So if you're an Avatar fan, where are you headed right now? Toys 'R Us, of course!


P.S. You know I'm on Twitter, right?

© 2009 Twentieth Century Fox Film Corporation. JAMES CAMERON'S AVATAR is a trademark of Twentieth Century Fox Film Corporation. All Rights Reserved.


MOTU Teela® & Zodak™ on Sale 10/15

October 1, 2009
By Matty

Hey MOTU Fans!

Get a double-dose of Masters of the Universe™ heroes on October 15th when two of your favorite defenders of Eternia® go on sale… Teela®, Warrior Goddess, and Zodak™, Mystic Enforcer!


You know is your official hookup for authentic Teela® and Zodak™ figures, so be here when they go on sale at 12:00 noon Eastern (9:00am Pacific). And if you want a reminder sent to your inbox, just click here to register for email!


P.S. You following me on Twitter yet?

Exclusive Lightning McQueen on Sale!

September 16, 2009
By Matty

Hey Cars Fans!

When the star of Disney Pixar’s hit movie Cars, Lightning McQueen hits the racetrack, he is focused on looking good and going fast. And what better way to capture this soon-to-be racing legend then with a 1:24 scale, highly detailed, diecast version! Mounted on a special plastic display base and riding on synthetic rubber tires with tread pattern on them, this beautifully decorated version is exclusive to This is truly a must-have for every Cars fan!

You can't get this version of Lightning McQueen anywhere but here on!




Hot Wheels® - Kmart Collector Event Saturday 9/19

September 16, 2009
by Matty

Hey Hot Wheels® Collectors!

If you dig Hot Wheels® cars, you'll definitely want to race to your favorite Kmart on Saturday September 19th at 9am for the next Kmart Collector Day event!

It's a family-friendly event where collectors get to open special cartons of Hot Wheels® cars that Mattel packs just for Kmart. Lucky collectors will find all-new special Kmart colors and some first-to-market releases.

Want to see the cars and get more info? Just click on over to for all the details on the event. Oh, and be sure to check out the "buy 20, get a Hot Wheels® Collector Edition '67 Pontiac® GTO®" promotion!


MOTU Webstor™ on Sale 9/15

September 14, 2009
by Matty

Hey MOTU Fans!

Webstor™ can run, but he cannot hide! The next Masters of the Universe® sale is set for Tuesday September 15th, and we've captured everyone's favorite Evil Master of Escape.

You know the deal… the only place you can get Webstor™ is here on, so be ready when he goes on sale at 12:00 noon Eastern (9:00am Pacific).

Want future reminders sent to your inbox? Click here to get signed up for email from me!


P.S. Did you know you can also follow me on Twitter?

First Look at Teela®, Zodak™ & Scareglow™

August 27, 2009
by Matty

MOTU Fans!

Here's your first official look at the new Teela®, Zodak™, and Scareglow™ figures coming soon to!

Teela® goes on sale October 15, 2009.
Click here for more images.

Zodak™ goes on sale October 15, 2009.
Click here for more images.


Scareglow™ goes on sale November 16.
Click here for more images.

Want a reminder just before these fan-favorites go on sale? Click here to get signed up for email from me!


He-Man®, Skeletor® Figures Updated & Re-Released

August 24, 2009
by Matty

Awesome News, MOTU Fans!

Two of your favorite characters, He-Man® and Skeletor®, are getting updates and being re-released right here at! Both of the originals were giant hits when they were first released, but the Four Horsemen and Mattel had a few minor changes they wanted to do to make them even better.

Here's what's been changed:


  • Shoulders corrected (reversed)
  • Red around the eyes reduced
  • Overall body gloss toned down
  • Skeletor®

  • Left hand corrected for "tight grip"
  • Face paint improved
  • Bio updated to include Demo-Man™
  • He-Man® goes on sale November 16, 2009, and you can see more images here. There are more images of Skeletor® here, and he goes on sale December 15, 2009. Mark your calendars because no collection will be complete without them and you know they're gonna go fast!


    P.S. If you're not signed up for our emails, you'll want to get on that now to be sure you receive advance notice of all our sales. Just click the Sign-Up link above to get started.

    Subscription Tax Refunds On the Way

    August 13, 2009
    by Matty


    Lots of you have asked and we've finally gotten to the bottom of the $3 tax on international customers who purchased the Club Eternia™ subscription for 2010. Turns out it was a tax coding error on our part. My team has identified how the error happened and is processing refunds to all customers who were mistakenly charged. You should see it on your statement within the next two to three weeks

    Sincere apologies for all the confusion.


    Vote for the Next DC Universe™ Classics Figure!

    July 22, 2009
    By Matty

    Once again, I'm leaving it to you, loyal fans, to choose the next figure in the DC Universe Classics line. Yep, my good pals at are handling our official DCUC Poll!

    Designed by those creative geniuses The Four Horsemen, the fan-chosen figure will arrive in the series' 15th wave in fall 2010. Here's who's up for the vote:

    Uncle Sam
    Freddy Freeman

    I hear ya… how can you pick just one? But if you want your say in who gets made, then click here before voting closes on October 8, 2009 to cast your all-important vote. Oh, and if you're attending San Diego Comic-Con 2009, stop by my booth (# 2845) and vote live!




    New Hot Wheels® Toys & Battle Force 5™ at SDCC

    July 17, 2009
    By Matty

    Hot Wheels® Fans!

    The team at is hard at work getting ready for San Diego Comic-Con, but I wanted to take a break and tell you about the rad rides (and more) our friends at the Hot Wheels® booth will have for you, too…

    • Products available first at SDCC — Batmobile and Bat-Pod vehicles, and the Star Trek™ U.S.S. Enterprise™!
    • Battle Force 5™ series preview and freebie with purchase!
    • The real Bat-Pod from The Dark Knight film!

    Want to know more? Just click on over to for the full scoop, including where to find the Hot Wheels® booths!




    Limited Edition MOTU Art Book at SDCC

    July 10, 2009
    By Matty

    Hey MOTU Fans!

    Oh man, this is BIG… the design team at Mattel just announced the first book in their "Designed @ Mattel" series and it's a MOTU art book!

    The book shows off the fantastic art of the MOTU brand from 1981 through current day. It's packed with never-before-seen Mattel concept art, behind-the-scenes notes, posters, oil paintings, and a whole lot more from across the brand. All that MOTU art from over the years is mighty sweet, but the book also premiers concept art from new projects, like a proposed live action film!

    It's a soft-cover edition, limited to only 1,000 numbered copies. Each one comes with a numbered cover ribbon and an embossed seal. The first place they'll be available is San Diego Comic-Con. Purchases will be limited to two per guest, per wait in line. And get this… you can even have your copy signed by the Mattel artists at the show!

    If any units remain after the show they may be sold on, but honestly, we expect to sell out at SDCC. Be sure to come by the booth early for your chance to own a piece of MOTU history!




    Video of DCUC Wonder Twins Packaging!

    July 8
    by Matty

    San Diego Comic-Con is just about here, and man, do I have an early show-stopper toy for you! You already know our DC Universe Classics Wonder Twins figure set includes Zan, Jayna, an eagle, and a water bucket with the face of Zan. Sweet, but that's not what I’m talking about… it’s the AMAZING package that features lights and sounds you gotta see to believe!

    Remember, the set that includes Gleek will only be available at SDCC while supplies last. If you don’t make it to SDCC, you can still get the Wonder Twins — but without Gleek — here at on Monday, August 3rd at 12:00 Noon!


    DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.



    Alex Luthor vs. Ultraman Back in Stock

    July 1, 2009
    By Matty

    Hey DCUC fans!

    Alex Luthor vs. Ultraman is now back in stock and ready to order. Available only here on!







    DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.


    New JLU 6-Packs Coming to Target in August

    June 29, 2009
    By Matty

    Hey JLU fans!

    It's good versus evil in the ultimate JLU matchup when two new 6-packs arrive at Target stores this August. One set is themed villains and one is good guys, but both are packed with fan requests and first-time offerings!

    The League United 6-Pack

    • Superman
    • Mr. Terrific — first-time figure!
    • Supergirl — adult figure!
    • Elongated Man — comic book deco!
    • Obsidian — fan-requested re-release!
    • Hourman — first-time figure!


    Mutiny in the Ranks 6-Pack

    • Lex Luthor
    • Tala — first-time figure!
    • Devil Ray — first-time figure!
    • Dr. Polaris — first-time figure!
    • Psycho-Pirate — first-time figure!
    • Gentleman Ghost — first-time figure!


    I know it's hard to wait till they arrive in stores, so in the meantime here are some images. And if you're heading to 2009 San Diego Comic-Con in July, be sure to visit my booth where they'll be on display.

    See you at Target in August!


    JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics.



    San Diego Comic-Con 2009—New Toys & More

    June 24, 2009
    By Matty

    Comic-Con is coming and we've got all kinds of news for you. Click here to get the downlow on fan panels, special toys for sale, and more!

    What are you waiting for? Go check out my special coverage!



    Availability for The Flash at SDCC and

    June 19, 2009
    By Matty

    Hey Flash Fans!

    A quick update on availability for The Flash… If you're heading to San Diego Comic-Con 2009, you'll find him only at the Toys 'R Us booth (he will not be sold at the Mattel booth). But if you miss him at SDCC, you can still get one at after the show.

    Until then, here's your first look at the complete figure! You'll want to pick one up ASAP, because he's so awesome, he's bound to be gone in a… well, you know…


    Click here for more pics.

    DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.



    Disney/Pixar CARS Collector's Event at Kmart June 20th!

    June 18, 2009
    By Matty

    Calling All CARS Collectors!

    Hold up on your tractor tippin’ for a minute and get ready to mark your calendars… the Disney/Pixar CARS Collector's Event is racing into your favorite local Kmart on June 20th at 11:00AM local time!

    You'll find Lightning McQueen, Mater, Sally, and the rest of the gang at Kmart when you open special cartons of Pixar Character CARS. What makes ‘em so special? These nine exclusive CARS racers come with synthetic rubber tires!

    • #4 Tow Cap
    • #33 Mood Springs
    • #35 Shifty Drug
    • #51 Easy Idle
    • #79 Retread
    • #90 Bumper Save
    • #117 Lit' Torquey
    • #121 Clutch Aid
    • #123 No Stall

    Be sure you get to Kmart early on June 20th — it's gonna be a blast and these special vehicles will go faster than you can say "ka-chow!"


    P.S. Click here to find a Kmart near you.

    © Disney/Pixar



    Details on San Diego Comic-Con He-Ro Variants

    June 12, 2009
    By Matty

    MOTU Fans!

    As most MOTU fans know, He-Ro is our special San Diego Comic-Con 2009 MOTU figure. You've waited patiently, and now I can finally share some of the details!

    This version of He-Ro will be available at SDCC, then at after the show. Both the SDCC version and the version will have three different Spell Stone variants, randomly packed. But like all spell stones, they're well hidden. The stones come packed in a closed Spell Staff so the only way to know which version you have is to open the package, then open the staff to see the color.

    Spell of Protection......Green Spell Stone
    Spell of Defense......Red Spell Stone
    Spell of Healing......Purple Spell Stone

    There's one more thing... if you get He-Ro at the show, he'll also have a special SDCC variant with the SDCC logo on his chest under the armor (you'll need to take him out of the package and remove the armor to see the logo)! The logo version will be sold only at SDCC.

    If you can't get to the SDCC, don't worry, because we've got you covered. You can still get He-Ro without the SDCC logo here on after the show on Monday, August 3rd at 12:00 NOON ET, so be sure to mark your calendar!


    Click here for more pics!

    JLU 3-Packs Now Shipping Internationally

    June 4, 2009
    By Matty

    Oh happy day, JLU fans!

    We know there are Justice League Unlimited fans around the world and we love every single one of 'em. My production team has been working hard to get figures shipped internationally and I'm happy to tell you they're on their way!

    International 3-packs are unique from domestic versions. They've got universal art on the back panel and each pack is a combo of Superman, Batman and a collector character like The Question or Deadman.


    Look for 3-packs and singles to start arriving outside the US starting this summer (if you're stateside, the only place you can get them will be Target). If you don't see them in your local toy store, be sure to ask for them by name!


    DC SUPERHEROES and all related characters and elements are trademarks of and © DC Comics. (s09)



    MOTU Tri-Klops® Secret Accessory Revealed!

    June 2, 2009
    By Matty

    MOTU Fans!

    You won't need cybernetic vision to get your first official look at the secret accessory accompanying Tri-Klops® when he goes on sale August 17th — it's right here on!

    Along with removable armor, sword, and a Doomseeker with stand, Tri-Klops® will include a re-creation of the 1980s Warrior's Ring. Befitting a three-eyed icon of evil, the Warrior's Ring glows in the dark and features an opening top! To see more images of Tri-Klops®, click here to visit the Tri-Klops® page.


    This is a exclusive, so be sure you're here on August 17th when Tri-Klops® goes on sale!




    MOTU Man-At-Arms® Secret Accessory Revealed!

    May 29, 2009
    By Matty

    MOTU Fans!

    Ever since we announced at New York Comic-Con that the upcoming Man-At-Arms® would have a secret accessory, I've been fending off collectors trying to find out what it is. You've waited long enough and so without further ado, we hereby declare it to be… drum roll, please… the 2002 Power Sword!

    Why the Power Sword? Check out the bio for Man-At-Arms® to learn all about him and his wicked weaponry. When you're done, be sure to mark your calendar for July 15th, when Man-At-Arms® goes on sale only at! See ya online July 15th!





    New Batman & Superman 2-packs in Stores August!

    May 27, 2009
    By Matty

    Hey Toy Fans,

    Summer rocks. Days are longer, weather's warmer, and a pair of new DCUC 2-packs arrives! Each pack holds a repaint of a classic hero paired with a villain figure in window box packaging. Check 'em out!

    • Fists of Clay Figure Pack with Clayface vs. Batman. Features mud-spattered Batman for the first-time, facing off with the previously hard-to-find 2007 Clayface figure.

    • Clash in the Cosmos Figure Pack with Superman vs. Braniac. Includes the first-ever DCUC Superman with Heat Vision eyes, up against an all-new figure of Classic Brainiac!

    You'll find them at your local Toys 'R Us, drug and grocery stores, and online in August. Stay tuned for more details as we get them…


    DC UNIVERSE and all related characters and elements are trademarks of and © DC Comics.



    Pre-order New 12" The Dark Knight The Joker at!

    May 25, 2009
    By Matty

    Hey Batman Fans,

    If you're like me and think The Joker from The Dark Knight movie is one of the coolest (and most menacing) villains ever to terrorize Gotham City, you're gonna want this all-new figure of The Joker!

    So detailed it's really kind of scary, this fully-articulated 12" figure hits Toys 'R Us in June (stores and online). Want to make sure one is ready and waiting for you when it's released? Just click here to pre-order now at!

    Catch you in the toy aisles!


    Pssst… click here for more pics!

    BATMAN and all related characters and elements are trademarks of and © DC Comics.




    UPDATE: MOTU Subscription Sale Extended Through Monday, 5/25!

    May 22, 2009
    By Matty

    UPDATE: MOTU Subscription Sale Extended Through Monday, 5/25!
    Good Great news, MOTU fans!

    Nothing bums me out more than fans not getting the figures they want. So, to make sure you get all your fave MOTU figures, I'm starting a subscription service! Complete details will be on the product purchase page when it goes on sale, but here's how it's gonna work:

    • From May 18th through May 25th, come to to purchase the 2009 service.
    • Every month, from September through December, you'll automatically be shipped the Figure-of-the-Month at current prices ($20 each plus shipping and any applicable taxes/fees), for a total of four figures.
    • Exact figures will be announced approximately three months from each on-sale date.
    • Once you purchase the subscription, you're in for the whole period (sorry, subscriptions can't be cancelled). You'll be able to update credit card information if your card expires during the period.
    • Figures can either be shipped and charged once per month as they become available, or they can be held for the year, and charged and shipped together on December 15th.
    • Shipping costs will be listed in your shopping cart prior to final checkout, depending on the option you choose.
    • Applicable taxes and fees do apply. Check out the FAQs for more info on domestic and international taxes and fees.
    • You can purchase as many subscriptions as you want during the five day period. No limit!
    • If you purchase more than one subscription, your figures will be shipped together. Any other figures purchased (MOTU, JLU, etc.) will be charged and shipped separately.
    • Figures will also be available at on the 15th of each month without the subscription. So, if you want extras of some figures, you'll still have the option to buy more — but availability won't be guaranteed.
    • The subscription will only be for the Figure-of-the-Month, and won't include convention figures, or other special figures.
    • Subscriptions for the full year 2010 will be available in August 2009.

    It doesn't get a whole lot easier. Purchase the subscription one time and you're done… MOTU figures just show up at your door! No worrying about being logged in when a sale starts, or a figure selling out before you get one.

    And remember, you can get as many as you want but subscriptions will only be available for purchase for five days, so mark your calendars for Monday, May 18th!


    Adam Strange Available Again, DCU Updates and More!

    May 1, 2009
    By Matty

    You asked and we’re delivering… Thanks to fan demand, we’ve got a whole new shipment of Adam Strange and Starfire two-packs available! They’re bound to go fast, so click here to get yours now.

    What else is up with DCU? My website production team is feverishly working behind the scenes to add all-new DCU brand pages that’ll have current products available for sale, images of past products, and (best of all) sneak peeks of upcoming and unannounced products! We’ll let you know when the launch date gets closer.

    Finally, some of you have asked about San Diego Comic-Con 2009 products. The deal is that most of our Comic-Con items will be available here on the week after the show! But if you’re coming to Comic-Con, you’ll want to be sure to get them there first, along with exclusive items like Gleek, the Wonder Twins monkey! And don’t forget to visit me at the Mattel booth. More details will be announced soon, but I know you won’t want to miss the freebies and other cool stuff I’ll have waiting for you!

    That’s it for now. See you in the toy aisles!


    Mer-Man® returns April 29th!

    Updated April 21, 2009

    As many of you know, Mer-Man® flew off the shelf faster than expected, but not to fear! We have a second shipment heading our way which will go on sale at 12:00 Eastern on April 29th. This is not a second run, but rather the second half of the first shipment which had to be shipped separately. There should be no problems with ordering both in the US and internationally and we have diligently worked through all of the loop computer bugs and increased bandwidth. With a little luck all should be smooth sailing (or is that swimming in this case?)

    If this second shipment also sells out fast, we will look at increasing orders again until we can get the numbers just right for MOTU figures. It is a learning process, and we appreciate fan's understanding as we move forward with each sale getting closer to perfection.

    And don't forget the JLU Legion of Super Heroes Pack and MOTUC Zodac® will go on sale May 15th at 12:00 Eastern as well. Get them while they last!

    And what about Zodac® and Hordak™? We should be able to get our full increased allotment of Zodac® and Hordak™ on their first on-sale dates going forward, and if they still sell out in less than a week, we're gonna increase production further.

    Our goal is for these figures to remain on sale for at least one to two weeks. See, without you fans, we're nothing, nada, zip — so we're gonna do everything we can to make the buying process as smooth as possible!

    See ya in the toy aisles!


    Matty's page now back up on Facebook!

    March 16, 2009

    Hey toy fans,

    Matty here. I know we've been a bit silent this last week while we worked around the clock to restore my Facebook page. It is now up and running again and we are working very closely with the very helpful staff at Facebook to make sure they are aware that this is indeed our official news page. Check it often for the latest news, images and sneak peaks of your favorite Matty Collector product!


    Mattel Press Release

    February 4, 2009


    Favorite Ghosts and Ghostbusters Included to Celebrate
    Classic Film's 25th Anniversary

    Culver City, Calif. - February 4, 2009 - Sony Pictures Consumer Products and Mattel, Inc. announced today the development of a new collectible line of toys based on the world's favorite poltergeist fighting team, the Ghostbusters, including an extensive cast of ghosts and ghostbusters - celebrating the 25th anniversary of the frightfully funny classic film "Ghostbusters."

    Mattel's "Ghostbusters" collectible line, debuts with 12-inch figures in June 2009, and will be available exclusively at Each figure will feature window box packaging and include authentic Ghostbuster equipment unique to each character. For the first time, Mattel's line will include talent likeness of Egon Spengler, Ray Stantz, Peter Venkman and Winston Zeddemore. Select prototype figures will be on display February 6-8 at New York Comic Con and February 15 at Mattel's New York Toy Fair Collector Preview Night (by invitation only.).

    "We have assembled a quality group of licensing partners to support and celebrate the anniversary for one of Columbia Pictures most cherished properties. Mattel's line-up of collector toys is the perfect complement to what will be a great selection of 25th anniversary product," said Juli Boylan, Senior Vice President, Sony Pictures Consumer Products Worldwide.

    "Ghostbusters" collectors can also look forward to 6-inch figures, with one debuting at San Diego Comic Con in July 2009. Sculpted by Four Horsemen Studios, the team currently working on Mattel's popular DC Universe™ Classics and Masters of the Universe® Classics collectible lines, the 6-inch line will come complete with authentic "Ghostbusters" equipment and ghost.

    "There haven't been many comedic blockbusters over the past quarter century as memorable and loved as 'Ghostbusters,'" said Tim Kilpin, GM for Boys, Girls & Games, Mattel, Inc. "We are honored to participate in the celebration of the film's 25th anniversary by creating the most extensive line of 'Ghostbusters' collectibles ever."

    Mattel will also create characters and ghosts from the classic animated series, "The Real Ghostbusters," to go along with the classic "Ghostbusters" film.

    About Sony Pictures Consumer Products, Inc.

    Sony Pictures Consumer Products Inc. (SPCP), a division of Columbia TriStar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television.

    Columbia TriStar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at

    About Mattel, Inc.

    Mattel, Inc., (NYSE: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2009's "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands-today and tomorrow.

    Latest News on Masters of the Universe Film!

    January 30, 2009

    Hey gang,

    The latest news is in regarding the Masters of the Universe film! Check it out!


    WB, Joel Silver shaping He-Man film
    John Stevenson to direct live action 'Masters'

    Warner Bros. and producer Joel Silver set "Kung Fu Panda" co-director John Stevenson to make his live action directing debut on "Masters of the Universe," a re-imagining of the signature Mattel toy line.

    He-Man is a brawny prince who transforms into a warrior who becomes the last hope for a magical land called Eternia, which is being ravaged by technology and the evil Skeletor.

    Silver is producing through his Silver Pictures banner. Mattel's Barry Waldo will be executive producer.

    WB acquired the property in 2007, and Justin Marks wrote the first draft of the script based on a story he wrote with Neil Ellice.

    The Mattel property became iconic by way of the 1980s cartoon series "He-Man and the Masters of the Universe," and the property was previously turned into a campy flop by Cannon Films in 1987, with Dolph Lungdren as He-Man and "Frost/Nixon" star Frank Langella as the villainous Skeletor.

    The film project is a big priority for Mattel, which offers a high-end line of He-Man toys that are popular with hardcore collectors through its direct to collector web site .

    Stevenson said the first film came to mind when he was asked to consider the job, and the impression wasn't a good one. He changed his mind when he went to Mattel headquarters and was shown into a secret lair that contained the visuals created by the toymaker staff.

    "There was this locked bunker that you had to be escorted into," Stevenson said. "It was filled with art, some generated by the Mattel artists, and I looked around, and said, 'I get it.' We started formulating a specific vision for costumes, creatures, architecture, and the creation of a mythology and look for a whole world we'll create."

    Waldo said that Stevenson's vision to elevate the material matched with Mattel's desire to see He-Man become a big studio film. Mattel has also brought its "Hot Wheels" film to WB and Silver.

    "John had such passion that we found ourselves trying to running to catch up with his vision," Waldo said.

    Stevenson has also worked on "Shrek" and "Shrek 2," "Madagascar," and "James and the Giant Peach," and began his career working for Jim Henson on projects that included "The Dark Crystal" and "Labyrinth."

    Matty Announces NYCC Panels for Mattel!

    January 14, 2009

    Hey Toy Fans!

    For those of you making it out to NYCC Feb 6-8th 2009, here is some info about the two fan panels we will be holding. Lots of new product will be revealed and, of course, come by our booth as well for some exciting product like MOTUC Faker as well as some other surprises! Both panels are scheduled for Saturday, the 7th.

    11:00 - 12:00: Mattel and DC Comics — a heroic partnership. You’ve been a fan of Mattel’s popular DC Comics toy lines, now find out the latest news, sneak peaks and behind the scenes scoop on your favorite Mattel/DC action figures including DC Universe Classics, Batman, Justice League Unlimited, Infinite Heroes, plus exciting new lines like Batman: The Brave and the Bold as well as the world premier of brand new action figures!

    Join Mattel Toy Designer Bill Benecke, Mattel Marketing Brand Manager Scott Neitlich (AKA "Toy Guru"), The Four Horsemen and DC Comics SVP of Brand Management Cheryl Rubin for an insightful Q&A. Not to be missed! Room 1A14.

    1:30 - 2:30: Updates and Announcements: Are you a fan? Last year at NYCC Matty announced a brand new MOTU toy line exclusive to Come this year to find out the latest information, not just on your favorite He-Man and She-Ra toys, but on all the other exciting exclusive product for 2009 including toys from DC Universe, Justice League, Cars, Batman and Toy Story.

    Panel includes an insightful Q & A with Mattel Toy Designer Bill Benecke, Mattel Marketing Brand Manager Scott Neitlich (AKA "Toy Guru") and special guests the Four Horsemen. As an extra bonus, Matty, the original Mattel Toy Guru may even make an appearance live to reveal a major announcement about a brand new line available no where else! Be here or miss out on all the Matty action! Room 1A14

    DC UNIVERSE and all related characters and elements are trademarks of and © DC Comics.         (s08)

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